If you want to make the sale, it's your job to give it to them. Sure, there are now buyers that may purchase without ever seeing an item description, but now you also know that when buyers do click, they're very specifically looking for more product information before making their purchase.Įven on the new product-based commerce eBay, some shoppers will want more details.
Since eBay is shifting toward product-centered commerce, this thinking goes, and since item descriptions are now often an extra click away, they don't matter any longer. There's a kind of misguided conventional wisdom going around right now about item descriptions.
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